Marketing Management
Category: Digital Marketing
Course Details:
The Bachelor of Commerce in Marketing Management Degree is an undergraduate programme that prepares students for professional careers in the field of marketing. This comprehensive programme emphasises the techniques and methods of managing and planning for a role within a marketing management environment. Students proceed through the curriculum in a planned sequence that culminates with the development of a strategic business marketing plan.
The marketing management programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.
The programme also introduces students to critical thinking skills by providing them with practical marketing principles, real-world examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for the organisations.
Course Syllabus
Admission Requrements
The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
An equivalent NQF level 4 qualification with proven proficiency in English
It is possible in some cases, to gain entry into the programme on the basis of Recognition of Prior Learning (RPL)
Outcome:
Upon successful completion of the marketing management degree programme, the student should be able to:
• Demonstrate their competence at applying the basic theoretical principles of marketing management in problem identification and solving, and critically reflect on the applications made.
• Demonstrate effective communication competence with the different role players in the marketing management field and apply theoretical principles of communication, both oral and written, and reflect on the applications made.
• Analyse and critically evaluate a marketing scenario; develop meaningful suggestions and advice to design and write a full marketing plan.
• Organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application.
• Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
• Utilise appropriate e-marketing technologies in expanding marketing coverage.
• Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.
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First Year Courses
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Year 1
Semester 1
• Introduction to Business Management
• End User Computing/Digital Transformation in the Business Environment
• Economics 1A
• Business Mathematics
Semester 2
• Introduction to Functional Areas of Management
• Financial Reporting and Analysis
• Economics 1B
• Business Communication
Assessment
- Three written papers form the First University Examination, together with a submitted portfolio of two exam essays of 2,000 words for Introduction to English Language and Literature.
- All exams must be passed, but marks do not count towards the final degree.
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Second Year Courses
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- Anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
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Year 2
Semester 1
• Organisational Leadership
• Marketing Mix
• Management Accounting
• Business Law
Semester 2
• Entrepreneurship and Small Businesses
• Branding and Consumer Behaviour
• Information Systems
• Business Statistics
Assessment
- Three written papers form the First University Examination, together with a submitted portfolio of two exam essays of 2,000 words for Introduction to English Language and Literature.
- All exams must be passed, but marks do not count towards the final degree.
- Combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem
-
Third Year Courses
- There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour
- Anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
Year 3
Semester 1
• Ethics and Conflict
• Organisational Diversity
• Marketing Research
• Product and Pricing Strategies
Semester 2
• Integrated Marketing Communications
• Strategic Management Practices
• Marketing Strategies
• Business Environment and Ethics
Assessment
- Three written papers form the First University Examination, together with a submitted portfolio of two exam essays of 2,000 words for Introduction to English Language and Literature.
- All exams must be passed, but marks do not count towards the final degree.
