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Marketing

Category: Branding and Brand Management

Course Description:

The Higher Certificate in Marketing aims to provide students with the framework for understanding the dynamics of marketing which is a major operating function of any organisation in pursuit of business. Equipped with the core marketing principles and concepts, students of this programme will have greater opportunity to compete and succeed in their future marketing career. This programme provides the foundational building blocks of understanding marketing.

Admission Requirements

  • The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
  • An equivalent NQF level 4 qualification with proven proficiency in English
  • It is possible in some cases, to gain entry into the programme on the basis of Recognition of Prior Learning (RPL)

Curricculum Outline

One Year Course
    Duration: 12 Months
    Modules
  • Principles of Marketing Management
  • Consumer Behaviour and Decision Making
  • Introduction to Marketing Research
  • Marketing Communications
  • Branding and Brand Management
  • Global and e-Marketing

Assessment

  • Knowledge Checks
  • Short essay questions
  • Project

Course Outcome:

    Upon successful completion of the Higher Certificate in Marketing online programme, the student should be able to:

  • Define the sphere of marketing;

  • Apply the fundamental principles of marketing by developing a coherent marketing mix;
  • Demonstrate an understanding of business management and communication in organisations;
  • Demonstrate the ability to undertake market research for effective decision making;
  • Demonstrate an understanding of marketing communications within organisations/businesses;
  • Access, process and manage elementary marketing information;
  • Explain marketing contexts and systems within which organisations operate and link these to marketing opportunities; and
  • Identify, implement and manage marketing strategies and objectives.

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