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Marketing

Category: Branding and Brand Management

Course Details:

The Higher Certificate in Marketing aims to provide students with the framework for understanding the dynamics of marketing which is a major operating function of any organisation in pursuit of business. Equipped with the core marketing principles and concepts, students of this programme will have greater opportunity to compete and succeed in their future marketing career. This programme provides the foundational building blocks of understanding marketing.

Course Syllabus

Admission Requrements

• The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or

• An equivalent NQF level 4 qualification with proven proficiency in English

• It is possible in some cases, to gain entry into the programme on the basis of Recognition of Prior Learning (RPL)

Outcome:

Upon successful completion of the Higher Certificate in Marketing online programme, the student should be able to:

  • Define the sphere of marketing;

  • Apply the fundamental principles of marketing by developing a coherent marketing mix;

  • Demonstrate an understanding of business management and communication in organisations;

  • Demonstrate the ability to undertake market research for effective decision making;

  • Demonstrate an understanding of marketing communications within organisations/businesses;

  • Access, process and manage elementary marketing information;

  • Explain marketing contexts and systems within which organisations operate and link these to marketing opportunities; and

  • Identify, implement and manage marketing strategies and objectives.

    • Online Course

      One Year Course

      • There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour
        • Duration: 12 Months
        Modules

        • Principles of Marketing Management

        • Consumer Behaviour and Decision Making

        • Introduction to Marketing Research

        • Marketing Communications

        • Branding and Brand Management

        • Global and e-Marketing

      Assessment

      • • Knowledge Checks
      • • Short essay questions
      • • Project

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