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Digital Marketing

Category: Marketing

Course Description:

The purpose of the Higher Certificate in Digital Marketing is to provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.

This programme will enable the student to follow a career in Digital Marketing that allows them to utilise technology to communicate products via social media platforms such as Facebook, Instagram, LinkedIn and websites.

The student will be able to apply branding concepts to aid with conceptualising the product to target niche markets and further examine and provide solutions to the digital marketing environment.

Admission Requirements

  • The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
  • An equivalent NQF level 4 qualification with proven proficiency in English
  • It is possible in some cases, to gain entry into the programme on the basis of Recognition of Prior Learning (RPL)
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Course Outcome:

    Upon successful completion of the Higher Certificate in Digital Marketing online programme, the student should be able to:

  • Demonstrate an understanding of the relevant digital marketing, social media, business communication and branding principles, concepts and processes

  • Distinguish between the contexts and relationships of digital marketing, social media and branding as part of an integrated approach to digital marketing communication

  • Demonstrate knowledge relevant to the spheres of digital content development, social media marketing, search engine marketing, and mobile marketing

  • Develop digital marketing strategies and techniques such as digital content development, social media marketing, search engine marketing, and mobile marketing

  • Analyse digital marketing strategies and techniques to inform future marketing strategy development in an ethical and professional manner

  • Examine and provide solutions to the digital marketing environment by exploring and applying branding and business communication principles

Curriculum Outline

One Year Course
    Duration: 12 Months
    Modules
  • Introduction to Digital Marketing
  • Branding and Brand Management
  • Business Communications
  • Digital Marketing Communications
  • Introduction to Social Media
  • Web Design and Development for Digital Marketing
Assessment
  • Knowledge Checks
  • Project

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